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MULTIBRAND STORE · CDMX

SEUM

SEUM — RAW ART — FASHION — ARCHITECTURE — COFFEE — SOUND — STUDIO — COMMUNITY — SEUM — RAW ART — FASHION — ARCHITECTURE — COFFEE — SOUND — STUDIO — COMMUNITY —

SEUM / CDMXARCHIVE 001—026

MUSEUM WITHOUT INSTITUTION

RAW ART.
NO WALLS.
NO LIMITS.

SEUM is a cultural ecosystem in Colonia Juárez where fashion, architecture, coffee, sound and image coexist without filters. More than a store filled with objects, it is an editorial selection that evolves with the city.

EXPLORE THE ARCHIVE ↗

01 / THE SPACE

CONCRETE AS
A STATEMENT.

Architecture is more than a backdrop. Stainless steel, exposed concrete, mirrors and directional light shape the physical language of SEUM.

Brutalist interior of SEUM in Colonia Juárez — SEUM STORE / COLONIA JUÁREZ / CDMX

Concrete and steel detail at SEUM — MATERIAL STUDY 01

Furniture and directional light at SEUM — LIGHT / OBJECT / SPACE

02 / POINT OF VIEW

THE MUSEUM
WITHOUT AN INSTITUTION.

REFINED BRUTALISM

Raw and refined coexist effortlessly. Materials speak before decoration.

UNCOMPROMISING CURATION

Latin American talent and global references. Every piece earns its place through its strength, context and point of view.

III

COMMUNITY AS CONTENT

Visitors, artists, designers and editors turn the space into a living conversation.

GLOBAL CONNECTION

Mexico City speaks to the world through an independent physical platform in constant evolution.

03 / CURRENT EDIT

PIECES WITH
CONTEXT.

A selection that reads like a physical magazine: objects in conversation and designers shaping the present.

"A-98" JERSEY EB-144 PINKOPEM · $ 1,500.00 ↗ 02

"RGCX" JERSEY 741 GREENOPEM · $ 1,500.00 ↗ 03

1 UP EARRING ZIRCONIA PAIREMEDEA · $ 6,500.00 ↗ 04

2,5 CM HOOPAYANEGUI · $ 1,800.00 ↗ 05

3 CM HOOPAYANEGUI · $ 2,500.00 ↗ 06

500 SWAROVSKI CRYSTAL NECKLACEAYANEGUI · $ 6,500.00 ↗ 07

90S JACKETAYANEGUI · $ 3,200.00 ↗ 08

90S PANTSAYANEGUI · $ 3,200.00 ↗ 09

97 TEEMONBLEU · $ 1,450.00 ↗ 10

ACID EARCUFFAYANEGUI · $ 2,700.00 ↗

VIEW THE FULL EDIT ↗

04 / EVENTS & ACTIVATIONS

THE EVENT IS
THE CONTENT.

Activations made to leave a record: a curated community, music, photography, conversation and architecture that doubles as a set.

CASE 001

ABSOLUT × SEUM

Brand takeover / community / real-time imagery.

CASE 002 / 2026

ART WEEK
CDMX.

Encounters between art, fashion and design during the city’s cultural week.

ARCHIVE IN PROGRESS

EVENT FORMAT

BRAND LAUNCH + TAKEOVER
ARTIST DROP + COLLAB
CULTURAL GATHERING
PHOTO / VIDEO DOCUMENTATION

05 / PRESS + STORIES

FIELD
NOTES.

SEUM maintains an ongoing conversation with fashion, architecture and cultural publications. The space, its objects and its community belong to the same editorial archive.

PRESS 001

INSTYLE MÉXICO

Fashion, lifestyle and local and international perspectives on the emerging creative scene.

FASHION / CULTURE ↗

PRESS 002

ARCHITECTURAL DIGEST

SEUM’s brutalist space as a reference for contemporary architecture and design.

ARCHITECTURE / DESIGN ↗

PRESS 003

REVISTA 192

A leading cultural publication in Mexico City, documenting a community defining its own language.

EDITORIAL / CDMX ↗

06A / HUMO

COFFEE.
SOUND.
CULTURE.

An editorial coffee bar within SEUM: coffee, launches, music and collaborations.

EXPLORE HUMO ↗ 06B / STUDIO

IMAGE.
LIGHT.
PRODUCTION.

A professional studio for campaigns, editorials, content and independent projects.

EXPLORE STUDIO ↗

SEUM / COLONIA JUÁREZ / CDMX

BE PART OF
THE CULTURE.

Museum.

SEUM takes its name from museum. Every piece it houses is unique; many are made through artisanal processes. A living museum, open to all and constantly evolving.

Enter the store ↗